BRANDING

I have been curiously watching many Companies started within this decade or two and what makes these Companies tick?

There have been many successful Brands/Companies created globally. For example – Microsoft, Apple, Berkshire Hathaway to name a few… And a plethora of Indian Companies like Tata, Reliance, Infosys, Wipro, Airtel, Kingfisher etc have done themselves extremely well in the last many years.

What makes them Leaders in their categories? No doubt they are now Great Brands/Organisations and are all internationally recognised. In my opinion, the most important factor that makes the Company/Brand – is the passion and the vision of the Founders.

The Founders are the Brand themselves first and their good will get transferred to the Organisation/Brand that they create.

This factor is often seen in other areas as well, apart from Businesses. For example – Bollywood celebrities like say Amitabh Bachchan, Shahrukh Khan or for that matter Sports Icons like Sachin Tendulkar. They have all become leading Brands thanks to their Hardwork and passion. Infact, Bollywood celebrity Shah Rukh Khan is known to have said “I am an employee to the brand called SRK “.
Most of the leading Companies/Brands are known by the Leaders, their personality traits & charisma and the message that they personally wanted to convey.

And then the Brand is born!