So here’s another one about one
of my favourite topics. Sachin Tendulkar. A few months ago, Sachin ditched his
trademark curls to go for a straight one.
A big decision this could have
been, after nearly 40 years of sporting the Curls and having managed the
celebrity status. I wonder what prompted him to do that. But the moment he did
it, we could see many news papers and journals talking a lot about the Salon or
the Personal Care Industry. The market valuation of the Industry ranged from Rs.
6000 Crores to Rs.12000 Crores in different journals. Perhaps this difference
was due to the fact that there was no concrete data available on the so called
Personal Care Industry. Tendulkar’s this one act opened up many avenues, much
more than the regular advertisements of “Bald prevention” which are generally
targeted towards the needier ones.
The Personal Care Industry blokes
were quick to ride on the free publicity they got out of this magnanimous act
of Tendulkar of sporting for a photograph with his straights.
Mr. Tendulkar – you brought more
recognition and visibility to this new industry. Look forward to see many more such new industries getting opened up!
No comments:
Post a Comment