Who is John Galt?

When I heard that song the first time, people around me told me it was “Kickass”. The youth of today say – It’s the Shit man!… The purists would say all of these words including the song title gives a negative connotation. But in today’s world the meaning and the concepts are totally different. You don’t need to understand anything including the Lyrics. Well, that’s besides the point. But ofcourse, I can never understand “It’s the Shit” business..

Having heard this again and again(though not out of choice), in the radio, Internet, Social Networks etc and the hundreds of different versions and flavours of it, there arrives a new formula of Viral Marketing.

Ok first it was the song that hit the media. Now it is the main player himself. Yes, he has given a few hits. A rustic & a good actor and this song has really created waves. Does this make him eligible for a host of other things? For example – The song has been adjudged the Top song of year by CNN worldwide. Bollywood’s greatest hero says he is humbled to receive an award from our Hero, India’s Biggest Business Man, openly expressing that he had a wonderful and a refreshing meeting with our Hero and now as a special guest for the dinner with Premiers of two of the largest economies of the world, to name a few.

As a Marketeer, I have now started to wonder after the Viral Marketing success what is THIS phenomenon called? I had a casual chat about it with a friend of mine who told me that we should give due credit to the devil. And after all he has given many hits, won a national award and entertained many. Agreed, he may be deserving all the laurels. But my friend doesn’t stop at that. He also told me, all this is due to the effect or the brunt of our Liberalisation. Exaggerate Everything. Market it. Exploit General Public and Make Money. This made me think. Is this what we Marketeers do or what Marketing is all about?

Anyways, I am now curious to know what will happen later. Will this song be actually picturized? Will it figure in the movie? Will these out-perform the original spinner? What kind of new Marketing formulae do these lead to?

Above all, is “Why this Kolaveri Di” an answer to “ Who is John Galt”??