Every Year we wish our friends and beloved ones “ A Very Happy New Year”. I have always wondered why do we call it a NEW Year?
After all isn’t it just another year that comes by after the previous year. Just like months go by or for that matter every day. Why do we wish people Happy New Year? Do we want the Newness or remain throughout the year or what is it? Wouldn’t it be more appropriate to say just Happy 2012?! Doesn’t it sound more practical along with the wish for Longevity?
I am not questioning the tradition here, but just curious. We have so much technology evolving emerging on a daily basis, new terminologies emerging. But whichever is the communicating medium whether it is Print, Radio, Internet, Greeting cards or word of mouth and wherever you go, this wishful statement is Constant.
Whoever coined this for the first time, I must admit he has done an excellent job of Branding.
Wishing all my Friends a Great Year!
While I am writing this piece, I came across this quote –
The object of a new year is not that we should have a new year. It is that we should have a new soul. ~ G. K. Chesterton
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